Hot Dogs and Internet Marketing
Hot Dogs and Internet Marketing?
What do they have in common?
Well, just like hot dogs, personal preferences in marketing approaches may vary in different parts of the world. Just look at this post and you will see how different regions vary in their tastes when it comes to hot dogs.
The same simple food, but even in the US, the regional variations are many. Take that trend to an international level and the variations are greatly multiplied.
So, what does this have to do with internet marketing I hear you ask.
Well, if there are so many different preferences for the way something as simple as a hot dog is served, do you think that everyone wants to be marketed to the same way as everybody else in the world?
Some regions may respond well to a certain marketing approach, while others may find that approach aggressive, insulting, or maybe even illegal.
It may be worth researching the cultural differences of the countries where your subscribers or social media followers come from. You could then segment your subscriber or friends list based on location. This would allow you to approach each area in a way that they are more likely to respond to.
Try to serve a Chicago style hot dog to a New Yorker and you will understand.
Just as an example, let’s consider marketing on Facebook. How often have you seen posts in your newsfeed showing images of wads of cash and the post promises to show you how you can do this too?
These types of post usually get a lot of comments…”info, info, info”. Obviously they work…but only for a certain audience. This is why you usually see them posted in groups about making money online.
Another example is all the Revshare, HYIP and Matrix posts you see. Again they are usually posted in groups that consist of people who are likely to be interested in this particular type of ‘business’.
One of the biggest lessons I have learned from social media is that like-minded people tend to group together.
If you want to market to these groups…just make sure you know what they respond to. This applies to both the offer…and the method of marketing you employ.
Make sure you are serving the right hotdogs to the right people.