Sources Of Blog Traffic
How’s it going everyone. I have been a busy little camper lately. I am trying out several different tactics to drive more traffic to the blog.
If you have been following my blog for a while, you will know that I like to test different things out, and report whether they are any good or not.
This past week, I have been trying out a new traffic source to see if it is any good. I am not going to reveal it just yet because I haven’t finished testing it yet. Once I have, I will let you know what it is.
What I will do is extend this post as I go through the testing stage and let you know what is up. Then I will dedicate a specific post to the results, and reveal all.
Right now, all I can say is it is extremely quick at generating traffic.
I am also getting subscribers every time I try it…without fail.
I am split-testing some things right now to make it as effective as I can. Obviously, this takes time. I need to compare one version of something against another, and check the results.
The trick to split testing is to only change one thing at a time. That way you know for sure that it is that one thing that made your results better, or worse. If you change too many things at once, you will not know which change caused the result.
Remember this little tip if you are testing out different versions of something. It could even be as specific as the colour of the text you are using (yes, it can make a difference).
There are so many different places that I can use to get traffic from, I could probably spend a lifetime testing them out, and never finish. This is because there are new ones being created all the time.
I really think it is important to try different things. The one thing that I have been putting off could be the one that works the best for me. There is only one way to find out, and that is to try it.
Anyway, I will update this post with more information very soon, so keep checking back to see how I get on.
I spent 2 days split-testing with this traffic method, and here is what I got:
- 1,000 clicks for $17.60
- 11 sign-ups from my squeeze pages (different versions being tested)
- That is an overall average of $1.60 per subscriber
- At one point I had the cost per subscriber down to around $0.88 each
- The traffic comes in really fast (200 clicks in about an hour)
- A conversion rate of about 1% – not great but only 1 unsubscribe (which means the traffic is well targeted)
- These leads are all ‘Tier 1’ leads (USA, Canada, Australia,New Zealand, UK)
This last point is quite important. Tier 1 leads are from areas of the world where people are willing, and able to spend. In other words, in general they are less likely to be entirely ‘freebie-seekers’.
This is not to say that people in other parts of the world are not willing and able to spend money on products you may promote. All it means is that the greater proportion of Tier 1 traffic will than traffic from other areas.
Do I think this traffic source is worth it?
I think it is. I believe that with better copy on my squeeze pages I could get a higher conversion rate. After all, the traffic only costs 1.7 cents per click! Not bad if you ask me.
Right now, I am testing a different method available from this traffic source. I have paid for unlimited clicks over a set period of time (1 week). Let’s see how that goes. I want to see if I can get a better cost-per-lead and conversion rate using this strategy.
I will keep you informed. I am not going to reveal the traffic source until I know if it is effective (will help you too) or not.
Alright, so I tried the same site for buying traffic but a different method. What I did was paid $6 for 7 days of unlimited exposures of my squeeze page. Slightly different approach because I did not get to target by country, and the viewers did not get to choose whether they wanted to see my squeeze page or not. I know this is a weird set-up but I thought I would give it a try.
Here are the results I got…
6244 views of my squeeze page
7 sign-ups to my subscriber list
This works out at a 0.11% conversion rate. Not impressive by any standards but consider this…
I only paid $0.85 per sign-up. Not too bad really. Cheaper…but it took a lot longer than the previous method, plus I could not target tier 1 countries (US, UK, Canada, Australia, New Zealand). It remains to be seen whether the leads are responsive to my emails, or not.
So, with these results in hand, I decided to have another go. I created a new squeeze page with a new plugin that I bought to see if it would convert any better. I made a HUGE mistake on this attempt though. I hosted the landing page on my blog. Loads of visitors to my squeeze page but the bounce rate is extremely high (pages per visit) and the pages per visit is one. In hindsight, this is obvious. A good squeeze page gives only 2 options…sign up, or leave.
This has pretty much destroyed my sites analytics in the eyes of Google (for now). It will take a while to recover but it can be done.
Here is a huge freebie tip for ya. If you are going to create a squeeze page and send tons of traffic to it, DO NOT host it on your main domain (unless you don’t care about how the search engines rate your site’s usefulness to visitors). I say that because, if you are concentrating on paid traffic methods only for your visitors, it doesn’t really matter much what the search engines think of your site (unless you are using search engine advertising, where you WILL need to consider relevancy as part of the cost of your ads (see this article for an explanation).
The first time I did this test, my squeeze page was not hosted on my blog. It was hosted on the landing page software’s site. This meant it didn’t matter at all to my site how long visitors stayed, or how many pages they viewed.
I would suggest getting a separate domain specifically for hosting your landing pages. Oh well, live and learn.
Anyway, I will update soon on how this second test went.
Alright, here is the latest on this traffic source. Once again I spent $6 for 7 days of unlimited impressions of my landing page. This time I got 7016 views, 6 subscribers (with no unsubscribes), and I am pretty sure I made a sale through my follow-up emails (which more than paid for the cost of the traffic in the first place).
The stats are not too bad if you break them down (except for the conversion rate). Here they are:
Conversion rate: 0.085%
Cost per subscriber: $1
Average views per day: 1002
This second result is very similar to the first time I tried this. So much so, in fact, that I would say that this is what I can expect every time I run this kind of traffic to a squeeze page.
The source of traffic I have been using for this particular test is Clixsense. Specifically, I used the PTC ads for the first test (quick and targeted but costs more). For the second and third tests I used the Clixgrid link advertising option. I chose 7 days for $6 but there are other options available. The down-side of this second option is the traffic cannot be targeted by country, and it is far slower than the PTC ads. The up-side is that the cost per subscriber was less ($0.85 to $1 versus $1.60 for the PTC method).
In all, I would say this is a nice little method to have going on the side. Just don’t expect to see huge numbers of subscribers quickly (unless you use the PTC ads and have a lot to spend). I mean, you could do the PTC ads every day and get about 5 subscribers for $8.80. It should be made clear though, this will depend on the quality of your headline and ad copy. You could see much better results than mine. Or, you could see worse. You need to make sure the ad copy is good, and the headline entices clicks.
Anyway, why mot give it a try and see what you think. I will definitely be keeping this running in the background. I just won’t be sending the clixgrid traffic to a page on my blog, as I mentioned earlier.
I hope you enjoyed this article. If you did, please share it so others can too.
Til next time, take care.
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