Top 10 Tips For Affiliate Marketing Beginners
There is a lot to learn about Affiliate Marketing and it can quickly become very confusing…
Focus on these 10 things first, and you should be able to build a very solid foundation to grow from.
1: Create a resource page
If you have products that you use regularly, or you know are good examples of common-place tools that every marketer needs, why not put them all in one place. With a resource page, you can direct your visitors through one internal link to a page where you can have multiple affiliate links. These can be for hosting providers, email service providers, paid tools, and even physical products.
The great thing about using a resource page is you only need to place your affiliate links once. Also, if you change who you are promoting for a particular service (like hosting, for example), you only need to change one link on your resource page. Imagine if you had links sprinkled over 20 posts on your blog…you would need to go and find them and change them all.
2: Offer bonuses if visitors buy through your link
There are a lot of affiliate marketers out there. Some of them will be promoting the same things a you are. Give your visitors a reason to purchase through you instead of someone else by offering some kind of free extra for doing so. This could be a set-up guide, something that compliments the product you are promoting, or a discount coupon (if you can get one from the product owner), for example.
3: Learn where the best products for your audience are
You could spend hours, days, and weeks trying to find products to promote as an affiliate. Or, you could go to where a whole bunch of products are already, and choose from them. Affiliate networks are essentially ‘hubs’ where creators place their products so affiliates can find them easily. The networks also take care of all the payment details, so that’s one less thing to worry about as well.
There are a lot of networks about but it is probably best to start with the most well know. They are popular for a reason. That does not mean you can’t go out and find products to promote yourself. It is just a lot easier to start out using the top networks shown in the video above.
4: Use reviews to promote products
A review of a product (or service) is a run-down of the benefits of something you are promoting. One big tip here is to concentrate on the benefits to your prospective buyers rather than just listing features. You need to try to alleviate any objections your audience may have. The potential customer will be asking “what’s in it for me?” Tell them. It doesn’t matter whether the review is a blog post, video, or podcast, the aim is to be honest, informative, and non-biased.
There may be some things you don’t like about the product you are promoting…don’t be afraid to mention them. It will help to build trust in you as an affiliate.
5: Promote what you use (or think your audience can benefit from)
Only review products that you have tried, and have found to be of a good quality. If you promote without knowing anything about the product then you may lose your credibility quite quickly. I personally only promote something I have bought or been given review access to. If I do not think it is any good (or a good fit for my audience) I do not promote it. Neither should you.
6: Use tools to help you work more efficiently
There are many tools that can help you make better use of your time. Some are free, and some are not. Figure out what it is that you do in your business that can be automated, or made easier by using a tool. Each person’s circumstances will be different so it will be an individual choice on your part as to what you decide you can get done better this way. Do some research. Look at reviews. Ask what tools other marketers use in their businesses.
7: Build relationships
In the video, this step talks about building relationships with product owners. The point of this is so you can negotiate deals for products that may not necessarily have affiliate programs set up for them. It may be possible to have the owner allow you to promote their product for a commission and you could be the only one doing that.
Another reason for building relationships is that a lot of product owners are also affiliates. They may be someone you can learn from, either directly (through coaching), or by watching what they do and seeing if it is something you could be doing too.
8: Always be on the lookout for products to promote
Try not to get tunnel-vision when it comes to finding affiliate offers to promote. Just because you may prefer to learn from reading eBooks, your audience may prefer video, or physical books. Also, if your niche is anything to do with using computers, for example, then there is nothing to say you can’t promote software, or even hardware.
You may have found a really good laptop stand that makes working so much easier. Do you think some of your readers might benefit from that too? You’ll never know if you don’t try. Put it on your resource page and see what happens. You can always take it off if there is no interest.
9: Build an email list
This is probably the most important tip here. Why? In a word – traffic. When you get someone to give you their email list you can get them to keep coming back to your blog, website, or where ever by sending out an email. It also allows you to build a relationship with them through regular communication.
Once a subscriber knows, likes, and trusts you, the sale becomes so much easier. You are in this to sell right? You can sell, and build a dedicated following at the same time if you have an email list.
10: Make it clear that you are using affiliate links
There are certain legal requirements you need to be aware of when using affiliate links on your blog or website. Now, I am no lawyer, so I am not going to pretend to know what you should (or should not) be doing in order to meet those requirements in your country.
While it may seem counter-intuitive to tell your visitors that you are using affiliate links, it may actually do more good than harm. It is possible that it may build trust through transparency. After all, an affiliate is no different to any other salesperson who works for a commission. So, if your country requires you to notify your audience when you use affiliate links, why not try to turn that into something positive, or at least explain what that means to your readers/viewers.
If you are just starting out in affiliate marketing as a way to make an income online, you may already have discovered that it is not as easy as some make it out to be. If you have been doing this for a while, you may find yourself going around in circles, trying to make sense of it all. Sometimes we all need a little guidance. A ‘game-plan’ if you will.
One of the best in the business has put together a great resource which lays out exactly what works for him. Now, I don’t know about you but when one of the best at doing what I am trying to do reveals what they are doing in an easy to follow, step by step blueprint, I listen.
You can see how this expert in affiliate marketing takes care of business by going here.
And yes, that is an affiliate link 🙂
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