Private Label Rights…are you for it or against it?

love or hate plrWhat is PLR?

Here is the definition of what ‘Private Label Rights’ is, according to Wikipedia

In internet marketing, private label rights is a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition. Private label rights is derived from private labeling.

Please bear in mind that there are no sources quoted in the above definition on Wikipedia but this would appear to be the generally accepted understanding of the term as used in Internet Marketing.

Note that the definition above states “most or all of the intellectual property rights”. In plain English that means what you can do with PLR material varies depending on the seller’s definition of ‘your rights’.

Here is another definition.

A type of reselling that allows buyers to modify a product to meet their needs. For example, a business owner might purchase the private label rights to a series of articles that would then be customized and published on the business’s website.

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What can you do with PLR products?

As stated before, the actual rights that are sold to you may vary depending on the vendor. In general though, you will usually be able to re-brand (rename) the product and sell it as your own, re purpose the content and use it in another form (turn written content into a video presentation, for example), and in some cases you may be able to re-sell the same rights to a third party.

What is important though is that you check exactly what you are allowed to do (and not) with the material before you buy.


Is this the same as Resell Rights and Master Resell Rights?

There is sometimes a bit of confusion about the three terms (PLR, RR, MRR) being used in the industry. In general (again…exact rights may vary), Resell Rights allow you to sell what you have bought (as is) and for personal use only. This means that whoever buys it only has the right to use the product themselves. They may not rename it or resell it.

Master Resell Rights allow you to pass on to a buyer the rights to sell as well.

Please be aware that these definitions are not to be taken as given. You must always check to see exactly what rights are being sold…I cannot stress this point enough.


Is PLR material a good thing, or a bad thing?

That really depends on the quality of the products you buy. Like all products, there are good and bad out there. You will probably not be able to see what you are getting before you buy PLR products (although you can see samples sometimes) so it is wise to do some research on the vendor before you buy.

There are many places where you can get articles, software, videos, and so on, with varying degrees of rights but a large majority of them offer low quality products.

That being said, there are some very reputable vendors as well. Look for reviews and do some checking around. If you know someone who uses PLR, ask them who they recommend. Products from good vendors/creators usually cost a little bit more but the difference in quality is well worth the extra. You will need to do much less to the product before you can reuse it or sell it as your own. Remember, once you put your name to something, it becomes a representation of you as a brand.


What should I do with PLR once I find some that is good?

The possibilities are many. You can just rename it and sell it on, you can rewrite it in your own ‘voice’ and use it as content for your business, plus you can learn from it yourself.

I use PLR for content ideas. I don’t sell it on as my own but I could if I so desired.

PLR can also be used for membership site content (check the rights though) and you can also give it away (if permitted) as a lead magnet or other reward/bonus.

In reality, the possibilities are many and varied; limited only by your imagination (and the rights you have bought).



In the right hands, and from the right vendor, Private Label Rights products can be a huge benefit to your business. The great thing about such products is…you can’t lose money on them if they are good.

Think about this for a moment…you buy some PLR and rewrite it in your own ‘voice’. You can then use that as content for your blog. You can also re-purpose that content to be used as video, a report, or incorporate it into a future product of your own. Then, you can also resell the product as-is to other buyers. It shouldn’t take you long to get your investment back and see a profit from it.


Who are some good PLR creators?

I know several actually…but I am not going to say who they are here (in case I miss anybody out). What you can do though is subscribe to my list (in the right sidebar or below this post) and then connect with me through my private Facebook group and I will point you in the right direction. It really depends on the type of content you want as well. Certain vendors sell certain types of products so it will be easier to connect you with a good vendor for your niche that way.

Here is an example of good PLR for you to look at though. Check out the sample the author provides.

So, love it or hate it, PLR certainly has some very attractive benefits.

Thanks for reading, and here’s to your success.